In recent times, the average woman is on the go. She is often found shuttling from work to spin class to dinner, or from morning dog walk to brunch with her girlfriends. Her workout attire weren’t just confined to the gyms and studios anymore, they were also worn out to the streets.
Yet, the options were limited and uninspiring.
We couldn’t justify the price tags of luxury brands (was the quality that much more superior?). Nor could we accept fast fashion labels as they never lasted.
We also searched high and low for something different from the conventional designs, something that offered a personal touch. We didn’t get very far.
This simple observation led to the beginning of an exciting journey that would, hopefully, create a new class of sports bras that were unique, flattering and affordable.